Why Building Your Own AI Assistant Could Hurt Your Business

Focus on your core business like Jeff Bezos advises. Discover why outsourcing AI assistants for customer support can enhance efficiency and quality. Try My AskAI to automate 75%+ of your support and let your team focus on what truly matters.

Why Building Your Own AI Assistant Could Hurt Your Business
Created time
Jul 15, 2024 11:44 AM
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Dec 13, 2023
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Jeff Bezos' Advice

Jeff Bezos famously said, “only do what makes your beer taste better”.

Historical Context

During the industrial revolution, some breweries were also making their own electricity. Since the quality of a brewer’s beer isn’t affected by where the electricity comes from — those that outsourced electricity generation, and focused more on brewing instead, jumped ahead.

The Lesson

Stay focused on your core business, and don’t get distracted trying to build the sub-services and tools you need to run your company.

Modern Application

No company would dream of building their own:
  • Email client
  • Usage analytics tools
  • Web hosting
This is why software as a service exists.
But lots of companies right now are embarking on building their own "AI assistants" to help with their customer support. I'd strongly argue the above point is as applicable as ever here. We've had this conversation countless times with clients as well.

Why Companies Want to Build Their Own

It's fun and exciting, so we understand why they want to build it themselves. But like most SaaS products a company uses, you'll very likely get a significantly better quality solution, much much cheaper, by leveraging the product created by a company that's completely dedicated to this.

Recommendation

So if you want to focus on making your beer taste better, give My AskAI a go and automate 75%+ of your customer support.

Benefits

Aside from not getting distracted — building tools you should be buying — your customer service teams can be freed up to focus on higher-value tasks.

Start using AI customer support in your business today

Create free AI agent

Written by

Alex Rainey
Alex Rainey

Alex is an experienced CTO and founder who largely focuses on all the technical areas of My AskAI, from AI Engineering, Technical Product Management and overall Platform Development.