How Intercom Uses AI to Enhance Customer Onboarding

Discover how Intercom leverages AI to offer technical onboarding calls to $150/mo accounts, enhancing customer experience and retention, unlike competitors like HubSpot and Salesforce.

How Intercom Uses AI to Enhance Customer Onboarding
Created time
Feb 15, 2025 07:14 PM
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Feb 15, 2025
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I noticed something pretty surprising on Intercom recently.

I was reviewing one of our customers accounts (who use our integration to replace Fin AI) and they were offering a setup call to this customer's new account.
 
The surprising part is that this is a ~$150/mo account, with only a few seats. How is it that Intercom can offer a technical onboarding call to customers paying only $150/mo? This is usually a benefit reserved for Enterprise customers. You definitely aren't getting this with HubSpot, Salesforce or Zendesk.
 
Intercom are able to do this because of how much they leverage AI for their customer support. Their customer support agents now have hours free each day. So instead of spending their time on reactive support, they can do proactive support.
 
With each call, they can secure a new customer, giving them an incredible onboarding experience, and setting them up for long term success. All this means:
 
  • Better retention
  • Higher LTVs
  • Increased trial conversion
 
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Written by

Alex Rainey
Alex Rainey

Alex is an experienced CTO and founder who largely focuses on all the technical areas of My AskAI, from AI Engineering, Technical Product Management and overall Platform Development.